More than three in four Canadians use social media platforms to connect with others here at home and around the world, often sharing life’s most intimate moments through public posts and private messages. In doing so, Canadians entrust these companies to secure and protect their personal data, which can include a wide range of sensitive information, such as their political opinions, or details on their sex life, personal finances and health. These companies are also entrusted to secure the sensitive data that they track and store, such as users’ location, search histories and biometric information such as facial features.

But that trust is waning. Our surveys of Canadians indicate that social media platforms are the least trusted organizations in Canada to keep personal data secure and to act in the best interests of the public. As legal battles swirl between Europe, the U.S. and China over how to protect Facebook and TikTok data travelling across borders, there remain inadequate protections over how Canadians’ personal data are transferred and stored.

This threatens Canadian sovereignty, and the digital security and privacy of millions of Canadians. Personal data can be accessed by national security and law enforcement agencies without sufficient legal protection under Canadian law in countries around the world. Technology companies can experience buy-outs, mergers and bankruptcy that can change where personal data are stored and the privacy protection they receive. Malicious hackers can also take advantage of data stored in locations where the data are subject to weak data protection safeguards.

Authors: Stevens, Y., Masoodi, M.J. & Andrey, S.  |  November 2020